Lead With Integrity.

Grow With Clarity.

Talks, workshops, and retreats that help leaders overcome marketing barriers, think bigger, and scale what with purpose.

Signature Talks and Strategic Retreats

Fresh ideas and practical frameworks equipping leaders and teams for their next big win

Keynotes

Positioning for Influence: How Clear Market Match Fuels Trust, Authority, and Growth

In today's digital marketing landscape, even exceptional businesses hit a wall: growth plateaus. The reason? Their message is not trustworthy enough to earns trust from new audiences.

This keynote shows leaders how to reposition for influence, restore momentum, and drive scalable, sustainable growth.

In this talk I introduce my proprietary True2Brand Market Match Phases, revealing why growth stalls and how to transition from Exploratory Selling to Authority Momentum.

Audiences will discover:

✓ Why growth plateaus, even after a strong start

✓ How psychographic alignment earns deeper trust

✓ How to reposition for sustainable authority and market leadership

The True2Brand Market Match Phases Model, developed by Jill McAbe

Ready to position for influence, authority & growth?

"Dynamic, inspiring, skilled, and authentic —Jill’s sessions leave audiences energized and wanting more."

— Mehgan Cabrera

Recruitment Director

Workshops

The Psychology of Growth: How The STORI Map Aligns Brand, Buyers, and Sales

Most marketing frameworks oversimplify customers as "heroes with a simple problem," missing the real psychographic and decision-making complexities behind buying behavior.

The result? Campaigns fall flat, sales cycles drag, and brands lose momentum.

In this highly interactive session, I introduce the True2Brand™️ STORI Map, a framework for creating campaigns that convert.

Attendees will learn:

✓ Why 'hero'-based storytelling misses the mark

✓ How to align User, Technical, and Financial buyers for believability

✓ How to apply the STORI Map to clarify messaging, operations, and grow sales

STORI: Show Me, True Cost, Opportunity, Reinforce, Invite — for aligned messaging, operations, and scale.

Ready to hone your message for real resonance and accelerated growth? ➔

"Jill’s STORI Framework showed us how to build brand narratives that truly resonate, build trust, and maximize marketing ROI."

— Nazmul Chowdhury

Marketing and Brand Consultant

Retreats

IGNITE: From Vision to Momentum — Accelerating Leadership Breakthroughs

With today’s AI race and rapidly shifting political landscape — where no-one can predict what’s next — how do leaders set visions and strategies they can truly feel confident in?

At an IGNITE retreat or off-site, we use science to turn what’s seemingly impossible into what’s probable.

Starting with my science-based WOW tool for thinking bigger, and following though with planning techniques proven to make follow-through the easy part.

Participants will:

✓ Clarify an inspiring “what’s next” — a mission, a project, or a bold new purpose

✓ Create a clear roadmap using neuroscience principles to accelerate achievement

✓ Leave with renewed energy, clear intentions, and tools to make ambitious goals happen

From half-days to multi-day retreats, IGNITE events are fully customizable based on your team’s goals and needs.

Ready to reimagine what’s probable? ➔

"During IGNITE, I experienced personal breakthroughs, new business clarity, and Jill’s brilliant science-based approach to growth."

— Kaaren Whitney-Vernon

Serial Tech Entrepreneur

On a Mission to Inspire Growth with Integrity, Clarity, and Purpose

Inspire Growth with Integrity, Clarity, and Purpose

Bestselling Author, Speaker, and Advocate for Ethical Marketing and Personalied AI

Jill McAbe is a bestselling author, strategist, and advocate for a new era of marketing and growth rooted in authenticity, clarity, and purpose — empowered by intelligent AI integration.

With over two decades of experience across 30+ countries, a Master’s in Leadership, and certifications in change management and team coaching, Jill has helped businesses contribute to over $700 million in growth.

A national conference speaker, executive retreat leader, and former executive education trainer at the Schulich School of Business, Jill equips audiences to transform complexity into clarity, rebuild trust with their markets, and scale their true potential.

Her bestselling book It’s Go Time and her upcoming The Positioning Fix deliver the actionable frameworks she shares with audiences worldwide.

Breakthrough Talks at MIT

Discover new ideas that inspire action and drive results.

The Science Behind Thinking Bigger

In this talk, I introduce a brain-friendly goal-setting tool called WOW. WOW stands for "My wonderful outcome was" — a simple, science-backed method that creates motivation and turns goals into action.

Why Integrity Wins More Sales

In this talk, I illustrate how the Three Pillars of Integrity — Structural, Relational, and Completeness — are missing from modern marketing, and how bringing them back is the key to better marketing ROI.

What Professionals Say...

Just a few of the incredible people I've trained

David & Lulu Farnell

RFRK

"Jill really knows her stuff—her workshops gave our team tools and insights we still use every day!"

Mehgan Cabrera

RRU UNIVERSITY

"Inspiring! I recall attendees saying they didn’t want to leave even for a bathroom break!"

Andrea Sampson

TALK BOUTIQUE

"Jill is a talented facilitator and speaker. She helped create a sustainable business model."

Libby Wildman