

Jill McAbe is a story facilitator passionate about bringing people across generations and backgrounds together to exercise their creativity through collaborative storytelling.
With an education in performing arts and a Master of Arts in Leadership, Jill has spent years designing learning experiences and processes that make learning accessible, engaging, and fun. As a restaurant owner, she developed game-based learning experiences, and later, as a brand consultant, she used storytelling structures to help founders communicate their value and reach new audiences.
Drawing her diverse background, she recently developed a playful new approach to story development that invites groups and organizations to discover the joy of co-creating memorable stories.
Jill lives in Victoria, BC, facilitating storytelling sessions and teaching others to do the same.
>700M in growth for Clients in 30+ sectors
>20,000 hrs as a Brand and Strategy Advisor
>27,000+ Students & Workshop Participants
1 week at top 1% of all books on Amazon

Jill S. McAbe
Author, Strategist, Founder
COPYRIGHT 2026
Create Beyond Limits Inc.
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