I’m Jill McAbe — bestselling author, strategist, and advocate for a new era of marketing and growth, rooted in authenticity, clarity, and purpose — empowered by intelligent AI integration.

With over two decades of experience, a Master’s in Leadership, and certifications in change management and team coaching, I’ve helped leaders and founders from around the world build businesses that are authentic, scalable, and resilient.

After successfully exiting my first company, I transitioned into consulting and executive education, training leaders at private companies and at institutions like the Schulich School of Business. Along the way, I contributed to over $700 million in client growth, spoke at national conferences, led leadership retreats, and was featured in major media outlets and dozens of top 1% podcasts.

But through it all, I saw a deeper problem: systemic issues in business and marketing that perpetuate broken promises, confusion, and misalignment.

I founded the True2Brand Accelerator, Tayo (an emotionally intelligent AI coach), and custom AI solutions — to drive operational efficiency and foster more trust between businesses and the people they serve.

Today, I speak and train organizations on transforming complexity into clarity, using AI responsibly, and leading with authenticity in a rapidly changing world.

I’m the bestselling author of It’s Go Time and the forthcoming The Positioning Fix, where I share proven frameworks for aligning vision with action — ethically and effectively.

Ready to inspire transformation? ➔ Book me to speak, lead your retreat, or train your team — click the button below to start the conversation.