The True2Brand Method
With True2Brand, you'll go through a 5-week process that will help you connect with your truth, define your audience, develop your bio, founder/why-you story, create a marketing to sales path, and plan your content for your website.
Module 1 - Your Difference
Crafting an authentic and memorable message starts with understanding your identity. Who you are, what you stand for, and what sets you apart. In the first week, you'll be guided through leadership activities designed to help you clarify your vision, values, personality traits, strengths, quirks, and other aspects that make you who you are. Connecting with your true self, you will enable you to find your authentic voice and communicate your brand message from a place of integrity and confidence.
Module 2 - Your Audience
To create messaging that truly resonates with any audience, you need to know who they are, what they want, and what drives them. During this week, I'll guide you through activities to define your niche and develop detailed buyer personas. You'll explore your audience's needs, pain points, and desires. Doing so will provide you with the insights and knowledge you need to create messaging that truly connects with your ideal customers and sets YOU apart.
ModuleWeek 3 - Your Message
This week is all about crafting cohesive messaging that tells your story. You'll develop your message by creating a title, tagline, mission statement, promise, unique selling proposition (USP), thought leadership topics, and short and long bios. You'll also write your "about you" to showcase your experience and unique perspective and a founder's story that answers the question "why you". By the end of the week, you'll have a cohesive and relatable brand message that keeps you on message, creates a personal connection and resonates with your ideal customers.
Module 4 - Your Sales Plan
In this week, we'll dive into all things marketing and develop a strategy to attract and engage your ideal customers. You'll begin by mapping out your ideal customer journey, identifying the key touchpoints and actions needed to move them from strangers to customers. Then, we'll identify your top three channels and tactics to find your buyers. By the end of the week, you'll have a clear action plan tailored to your personality and strengths, making marketing feel more like fun than work. Get ready to connect with your future clients in a way that feels authentic, respectful, and effective.
Module 5 - Your Web Copy
In this final week, you'll learn how to write compelling website copy that captures your clients' attention and drives action. We'll focus on two key pages: the home page, where you'll craft a clear and concise message that communicates your value proposition, and a product page, where you'll showcase your product(s) or service(s) in a way that inspires trust and confidence. By the end of the week, you'll have developed website copy that engages visitors, builds credibility, and helps you grow your business.