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Joyful & Authentic Marketing for Visionary Entrepreneurs
Are you tired of wasting your time and money on marketing efforts that don't pay off?
Are you ready to have your ideal clients choose you?
True2Brand is a proven process for creating your unique and authentic brand value that is essential for making your marketing efforts work.
The True2Brand Promise: your truth will shine and your ideal clients will see, hear, value, and hire you.
The True2Brand System
Branding Best Practices grounded in Genuine Representation and Value
After True2Brand you will:
- Uncover your difference
- Have a clear & compelling brand personality
- Have confidence in your thought-leadership message
- Understand where to invest your marketing efforts
- Have an effective website sales page
- Attract your ideal audience
- Find marketing enjoyable (even fun!)
- Become known as one of the best at what you do
Feel congruent with who you are and the life path that lights you up!
Inside The True2Brand Training
Dive deep into effective marketing techniques that prioritize integrity
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Module 1:
Your DifferenceYour competitors can't reverse engineer YOUR difference! The True2Brand process starts with using leadership development and self-discovery processes to help you discover hidden aspects of identity. The activities will help you clarify your vision, values, personality traits, strengths, unique traits that make you who you are. You will find and have the confidence to use your authentic voice.
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Module 2:
Your Niche
To create messaging that truly resonates with your ideal clients, you need to know who they are, what they want, and what drives them. During this week, I'll guide you through activities to define your niche and develop detailed buyer personas. You'll explore your audience's needs, pain points, and desires. Doing so will provide you with the insights and knowledge you need to create messaging that truly connects with your ideal customers and sets YOU apart.
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Module 3:
Your MessageDiscover the art of finding your brand voice. Craft messaging that builds trust with your audience. This module is about telling your story in a memorable way. You'll develop your message by creating a title, mission statement, promise, unique selling proposition (USP), thought leadership topics, and short and long bios. You'll also write your about you and a founder's story that answers the question "why you". You'll develop a clear brand message that creates a connection and resonates with your ideal audience.
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Module 4:
Your StrategyMarketing with integrity - Develop transparent strategies that not only connect but also respect your ideal client to attract and engage people you'll enjoy serving. You'll begin by mapping out your ideal customer journey, identifying the touchpoints and actions needed to move them from strangers to clients. You'll have a value-driven marketing plan tailored to your personality and strengths, making marketing feel more like fun than work. Get ready to connect with your ideal clients in a way that feels authentic, respectful, and effective.
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Module 5:
Your Website
You'll learn how to write compelling website copy that captures your clients' attention and drives action. We'll focus on best practices for developing a service or program sales page. You'll learn to craft sales pages that communicate your value in a way that inspires trust and confidence. You'll learn how to integrate SEO and by the end of the module, you'll have developed website copy that engages visitors, builds credibility, and helps you grow your business.
Before True2Brand, I struggled to convey the essence of my personality and services in my messaging. Jill provided guidance on connecting with our unique selves. I ventured on a transformational self-discovery journey that enabled me to find my authentic voice. It was like a trip in a time capsule, reviewing my past like a detective. I reconnected with parts of my life I had forgotten before cancer disrupted it. This exercise had a profound impact and shifted my mindset. A quick thinker, Jill is intuitive, reflective, and resourceful. Her quirky personality and "let's go" energy is inspiring. Using the latest AI technology, Jill teaches how to use it effectively. Thanks to her, I feel more confident using ChatGPT. This course will teach you how to create a successful brand, insights into your brand story, and identity, attracting your ideal audience. Thank you, Jill, for a life-changing program.
Your True2Brand Message Book
Your guide to personal branding that ensures a consistent, authentic message across all marketing channels, differentiates yourself from competitors, and establishes you as a trusted provider with your audience.
I've had so many epiphanies and a-ha moments. I spent days on my founder story because I just wanted to get it right. When I finally finished it was like my entire business was plugged in and the lights came on. It was that powerful. I was like 'Wow' I can't believe all this was in front of my face and what it took was True2Brand to open my eyes. Jill is an undeniable force in her field. Her program True2Brand is a catalyst for change that delivers concrete results, all the while making the journey thoroughly enjoyable. It's clear to see: Jill is the real deal.
Ready to Discover the Power of Authentic Branding and Marketing Best Practices?
Choose the True2Brand Path that's right for you and get started on your journey toward authentic business success.
Pathfinder
Self-Directed Curriculum
Gain access to our proven, step-by-step, self-directed brand messaging and marketing curriculum and work at your own pace.
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Training videos with theory & activities
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Guidebooks with detailed instructions
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12 months access to the online portal
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6 months access to Office Hours w/Jill
Bonus #1 Selling with Integrity: Embrace the 4-step SOAR sales method, designed to infuse love into every transaction. You'll learn ethical practices to sell in a manner that resonates with you and attracts a high-quality clientele.
Bonus #2 CEO Productivity Toolkit: Unlock the productivity secrets adored by over 20,000 professionals and entrepreneurs. Learn the secrets to overcoming procrastination, setting impactful goals, making pivotal decisions, devising effective strategic plans, and much more!
Bonus #3 Brand Implementation Case Study & Q&A Calls Deepen your understanding with access to insightful case studies. Plus, tap into the collective wisdom of past participants through exclusive Q&A call recordings in your portal.
Bonus #4 Integrate AI into Your Workflow Discover how to harness AI to enhance your authentic brand and marketing efforts. Gain insights into AI tools and techniques to effectively share your story and navigate the evolving AI-augmented landscape.
True2Brand Pathfiner
System Value $3500
Previously exclusive to high-ticket 1:1 clients, I'm now offering my proven insights and system for a fraction of what our private clients invest. Experience holistic business elevation, free from the out-of-reach pricing.
Trailblazer
Curriculum + Agency Service
This level merges private sessions, group coaching, plus Agency True2Brand Brand & Marketing Strategy Development, getting you results faster.
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Training videos with theory & activities
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Guidebooks with detailed instructions
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12 months access to the online portal
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9 months access to Office Hours w/Jill
Bonuses #1, 2, 3 & 4 from the Pathfinder Level: Selling with Integrity; the CEO Productivity Toolkit; Brand Implementation Case Study & Q&A Calls; Integrate AI into Your Workflow.
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5 x 90 x Minute 1:1 Energetic Business Alignment Sessions Work closely with our Energy Coach and Business Strategist to navigate every intricate step of your True2Brand journey, ensuring your branding and marketing strategies are well-aligned and impactful.
True2Brand Message Book: Agency Collaboration: Add an agency-quality evaluation of Your Message and Marketing Strategy with actionable insights to take your work to a professional level . We ensure that every aspect of your brand message and marketing plan is cohesive and compelling. This isn't just a review; it's an opportunity akin to what our VIP clients receive, at a fraction of the price, tailored to propel your business to new heights.
9 Months Access to Office Hours with Jill: 9 months of bi-weekly live engagements, to implement your strategy. Together, we'll decode the nuances of your marketing plan, lean on the collective wisdom of a tight-knit community, and ensure consistent accountability and ideas as you roll out your True2Brand strategy.
True2Brand Trailblazer
System Value $15,000
Previously only available for our VIP clientele, the Trailblazer version provides not just the insights, but also the invaluable feedback you'd expect from a top-tier agency. Get agency-level expertise, without the agency-level price tag.
I think in a week I've taken a business that looked probably quite amateur in all of its materials into something that I'm feeling really really proud of. The biggest thing for me has been the clarity between the fact that I have a niche and I have someone who is going to pay for the product, and everything is tailored towards that person.
The Benefits of True2Brand
Craft genuine marketing and truly connect with your niche
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Discover your unique brand persona that aligns with your values, purpose, and mission
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Identify your niche audience, create three different buyer personas, and attract your absolute dream clients through your marketing
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Create your True2Brand Message Book that serves as a comprehensive resource for all your communication, marketing and promotional efforts
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Learn how to craft a compelling "founder/why-you" story that inspires trust and connection
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Gain confidence in how to speak about yourself and your work wherever you are (in person or online)
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Discover your thought leadership topics so you can create meaningful content marketing that resonates with your ideal audience
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Learn graphic design & video editing basics so you can create effective DIY marketing (ie. for social media, websites, sales sheets)
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Get all the written elements of a service or product sales page so your web site messaging appeals to your ideal audience
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Ultimately, build a successful, purpose-driven business, claim your unique role in the world, and feel great about yourself
When I first started…I was a directionless and frustrated entrepreneur with a cash-eating hobby…I found Jill and it was like the stars were aligned! I'm now an empowered, badass CEO with a business that has been recognized by the media globally and is on the verge of financially exploding! Gabby I.
Is True2Brand for You?
Do you have the following marketing challenges ...
Do you and your business have a story to tell, a mission to share, and a true desire to make an impact on people’s lives?
Whether you’re an expert or thought leader in your field, a consultant, coach, or healer – this program is designed to help you develop your vision, understand your story, create your brand message, and plan your marketing. And all from a true understanding of where you’ve been and where you’re going.
And you'll be introduced to the most recent changes in how messaging and marketing is being created through the latest in AI.
I've been studying, researching and implementing AI into my own business and have learned how these tools can be used to increase your productivity, creativity and clarity. I've also learned how they can homogenize your message, causing you to sound like everyone else. You'll learn how to get the best from this new technology while avoiding the pitfalls of it.
No matter where you are on your business journey, the True2Brand Method will help you get clear on what your gifts are, what your vision and your purpose is. You'll create a strategy that will help you amplify your unique and differentiated message.
I made big changes towards living my truth. I finally got past wondering who I want to work with, how I can help them, and what sets me apart from others in my field. I now speak about myself and my business with confidence and ease. I'm having fun marketing! My business is growing faster than ever: I am at nearly double the number of clients/program participants in just 4 months!!!
It is amazing. Thank you for helping me claim my difference in the world!
Frequently Asked Questions
Is True2Brand suitable for beginners with no branding experience?
Absolutely! The True2Brand process is designed to guide you through the brand messaging and marketing strategy process, regardless of your level of experience. It is useful for everyone who needs a more effective marketing strategy.
Even if you have had your business for years and know a lot about brand messaging and marketing, you are sure to learn many new secrets and techniques you haven't heard anywhere else which will help take your message and marketing to the next level.
How long does the True2Brand course take to complete?
True2Brand is flexible to meet you where you are at. If you are in a hurry to get this done, you will be able to complete the True2Brand process in as little as five weeks. But no need to rush, if you want more time to savour the activities. It's designed so you can go at your pace. The modules release weekly, after five weeks you will have full access and you can complete the program at the time you wish.You have access to the True2Brand Curriculum for one year.
Is True2Brand good for any kind of business?
Although the True2Brand Method can help anyone clarify their authentic marketing and messaging, our passion is helping people who help people.
The materials are tailored towards people looking to make a difference through their work and create transformation for others.
What if I'm not sure what my services are, and I'm still figuring out what kind of business to start?
To succeed with the True2Brand method, you do need to know what services you offer and who you help (we'll focus these answers in the program but you should have a pretty good idea of who has bought from you in the past).
True2Brand is about helping you craft your message. In order to craft your message, you need to know what your message is going to be about (what you sell) and who you want to share your message with.
If you're not sure, I welcome you to email me at jill@boomyou.com to tell me about your business and we can see if you are a good candidate for True2Brand!
I have another program called Ignite that's perfect for helping you figure out what you want to sell and to whom. You can learn more about Ignite by clicking here.
I've started a business and I've already been marketing, is it okay to change my messaging?
If you haven't been getting the results you hoped for from your marketing efforts, or if you don't feel absolutely amazing about how you speak about your work, then a change or more focus and clarity might be exactly what you need to be seen and attract more clients or a larger community!
Is True2Brand Guaranteed?
YES! True2Brand is backed by a 100% happiness guarantee. Upon signing up you will get immediate access to the training portal where you will find the orientation and module one unlocked. You will get 10 days to dive into the training. If during those 10 days you don't feel True2Brand curriculum is going to be transformative for you for any reason, then you can go into the help-desk (in the upper right of the training area) and automatically request a refund. Alternately, you can email us Monday to Friday between the hours of 10 AM to 5 PM Pacific time and request a refund. We will issue your refund by the next business day!
There is ZERO risk in enrolling in True2Brand. If you don't love it, we'll happily refund you.
Got a question we haven't covered here?
If you have a question I haven't addressed, please email me at connect@boom-u.com to let us know and we will get back to you asap!
Why I Created True2Brand
Hi, I am Jill McAbe, a Marketing and Business Strategist, Course Creator, Author, and Podcaster dedicated to helping entrepreneurs create purposeful prosperity without burnout.
The True2Brand authentic marketing system was born out of a personal struggle. When I transitioned my consulting and training practice to online teaching, I found myself lost in a fog of not knowing how to talk about my work, who was my ideal niche, and what marketing plan would suit me best.
Despite investing heavily in marketing experts and agencies, the ROI disappointed more often than not .
I found marketing a draining part of my business.
Years later—although a hard pill to swallow— I realized the problem wasn't theirs to solve. A marketing agency's job is to amplify. Mine was to be clear on me, my difference, my niche, and my brand messaging.
That's when I realized my Master's in Leadership had given me the tools to find your truth; and my formal training in theater, film and communications: the tools to share your story and difference in memorable ways.
Combined with two decades and well over 10,000 hours of business and marketing experience with entrepreneurs and small business owners, True2Brand was born.
True2Brand is a comprehensive, authentic marketing planning system created for business owners, marketers, speakers and authors who are working toward a better world and who are ready to be valued by their clientele in a more authentic way.
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