TrueBrand - true to you messaging and marketing method

Trust Your Marketing, Systemize Your Sales

A New Approach to Sales & Marketing




You've got a great product or service that solves a real problem in a unique way. You're excited about it and ready to share it with the world.


Despite investing considerable time and money into your marketing—hiring freelancers or marketers, following influencers, and joining group coaching programs or courses—you're not getting the results you hoped for. Your marketing is not converting they way you need it to. What's worse, it does not feel congruent with who you are. It's frustrating because you know you have something valuable to offer.


How can you get beyond your disappointing marketing initiatives, so people get excited about your product or service—the value and difference you bring—and buy from you?


That's where The True2Brand™ Accelerator comes in. It's a project-managed service that's like having your own marketing team without breaking the bank. We take you through everything from proof of concept to implementation, step by step, until you trust your marketing and earn the sales you want.


It's structured, it's got mentorship, and we even made it fun and engaging.


With just a few hours a week, you'll see your marketing start to do what it should—get your product out there and loved by your customers.


And we're so confident we can get you results, you're covered with an ROI guarantee.

Introducing The True2Brand™ Accelerator

A methodical solution to your marketing challenges

The True2Brand™ methodology is structured around four critical outcomes that are essential for marketing success, guiding you from proof of concept to implementation.


Clear Offer

You'll nail down your product and pricing, making it crystal clear what you're selling and for how much and why. No more guesswork or confusion for you or your customers.

Systemized Sales

It's time for you complete, end-to-end system designed to engage your ideal clientele. Beyond the website and funnel, it encompasses each step of the buyer's journey to earn more sales.

Market Validation

You'll start seeing those early sales come in, proving that your market is out there and they're ready to buy what you're offering. You'll have the confidence to scale!

Streamlined Marketing

Say goodbye to marketing overwhelm. We provide you with custom content-generating AI tools so you can delegate marketing, stay True2Brand™, and count on results.

Introducing The True2Brand™ Accelerator

A methodical solution to your marketing challenges

The True2Brand™ Methodology is structured around four critical outcomes that are essential for marketing success, guiding you from strategic planning through to practical implementation.


Clear Offer

You'll nail down your product and pricing, making it crystal clear what you're selling and for how much and why. No more guesswork or confusion for you or your customers.

Market Validation

You'll start seeing those early sales come in, proving that your market is out there and they're ready to buy what you're offering. You'll have the confidence to scale!

Systemized Sales

It's time for you complete, end-to-end system designed to engage your ideal clientele. Beyond the website and funnel, it encompasses each step of the buyer's journey to earn more sales.

Streamlined Marketing

Say goodbye to marketing overwhelm. We provide you with custom content-generating AI tools so you can delegate marketing, stay True2Brand™, and count on results.

The True2Brand™ Team

When you join the True2Brand Accelerator, we become your team, bringing our diverse specialities to your business.

Jill McAbe

Executive Director

Founder and CEO


Specialist at True2Brand in vision and strategy facilitation, business model design and leadership development. All about joyful productivity training, and making positive change fun. Not a fan of false dichotomies, Jill loves both dogs and cats, mountains and beaches. She also adores hiking with her two mini-aussie poos.

Margarita Angelatos

Marketing Director

Co-Creator and Energy Healer


Specialist at True2Brand in energy healing, product design, production, and merchandising. Creator of "One Year of Divine Healing". Former Head Designer and Production Manager for Hard Goods and Accessories at Lululemon. Margarita is a caring animal healer and rescuer and has a passion for travel.

Trina Brooks

Client Success Director

and Implementation Coach


Specialist at True2Brand in Storytelling, Interviewing, Self-Publishing, SEO, and Web Building. Accomplished Playwright and Novelist, Author of the Historical Mystery, "The Barron Hills of Creighton," a novel that will keep you guessing until the last page.

Joel Baum

AI Director

and Strategic Advisor


Specialist at True2Brand in strategic communications and developing AI Tools and GPTs. Professor of Strategic Management at the Rotman School of Management, University of Toronto. Co-Author of "Epinets: The Epistemic Structure and Dynamics of Social Networks." Joel has a fondness for trees.

The Story Behind True2Brand™

Hi, I'm Jill McAbe, the founder and CEO of True2Brand™. My journey to creating the True2Brand™ Accelerator began with my own struggles. When I shifted from leadership consultancy to an online training company, I was lost in how to market and sell my new services.


It took me years to understand the core issue: My initial focus was on bringing in designers and implementers, overlooking the criticial step of starting with a marketing strategy and blueprint. And when I sought out bigger agencies for full-suite solutions, the costs were more than I could handle, starting at $75,000.


After a lot of study, trial and error, I finally cracked it for myself. I started helping clients who faced the same issues, and the results were encouraging. Many saw their sales double, and some even more. But it was a lot of work, and I knew there had to be a simpler way.


That's how The True2Brand™ Accelerator came to life. It's an asynchronous project-managed service that's like hiring an agency without breaking the bank. We guide you through everything from strategy to implementation, step by step, until you trust your marketing and earn the sales you want and deserve.


It's the solution I wish I had when I was starting out, and now I'm thrilled to share it with others.

Clients During True2Brand R&D Phase

Trusted by These Organizations

True2Brand™ is a trademark owned by Jill McAbe and BOOM U Corp.

info@true2brand.com

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