Strategy, Talks & Workshops

for Visionary Entrepreneurs & Teams

VIP days, leadership offsites, talks & workshops that put the joy back into your work and organization



Services for Visionary Entrepreneurs & Organizations

1:1 VIP Days

Treat yourself to a private facilitated day to get clarity and confidence on 'where to next', complete with a road map and implementation plan to get you there.

Leadership Offsites

Bring your leaders together for strategic planning combined with personal growth and take your organization's culture & results to the next level.

Talks & Workshops

Book an inspiring talk or interactive workshop to learn proven science-based tools that infuse more joy and fun into getting meaningful work done.


Jill McAbe has helped over 20,000 trainees and hundreds of visionaries around the globe simplify their journey to purposeful prosperity through entrepreneurship.


Committed to Refreshingly Simple and Empowering Tools & Transformation

Jill McAbe is a Business Educator and the Founder and CEO of True2Brand™, an IP marketing and sales agency serving visionary individuals, entrepreneurs and organizations working for a better world.

She has a Masters' Degree in Leadership and several certifications in organizational change, communication, team building, sales, marketing, executive coaching.

Jill has trained executives and entrepreneurs at several leading universities, and her online courses have empowered students worldwide with progressive and joyful productivity knowledge.

Dedicated to bringing more joy and fun to getting meaningful work done — Jill has a proven track record of helping leaders from around the globe clarify their visions, develop their strategies, and systemize their marketing and sales.

I've helped clients in 30+ industries generate over $700M

I have over 20,000 hrs experience guiding business growth strategy

More than 25,000+ have taken my online productivity courses

Multiple-time bestselling author + reached the top 1% of all books on Amazon


Empowerment and Transformation Was So Much Fun!

David & Lulu Farnell

"Jill really knows her stuff. She helped us bring clarity to our management

structure, communication processes and our overall approach to organizing

our company.

She provided informative and enjoyable workshops for our team

along with tools and resources that we continue to use in our day to day


David Farnell and Lulu Cohen-Farnell, Entrepreneurs Real Food

for Real Kids

"Dynamic, inspiring, skilled, and authentic are all words I would use to describe Jill’s magnetic presentation style. Jill is a genuine professional, who also has a deep respect for people and their need for connection..

We had the opportunity of having Jill come present in a virtual setting to her fellow alumni for a workshop that left her attendees wanting more.

I would highly recommend Jill as a facilitator, teacher, and presenter because not only does she speak from experience she speaks in a language her audience can relate too.

I recall attendees saying they didn’t want to leave even for a bathroom break in fear they would miss something."

Event Organizer for RRU

Andrea Sampson

"Jill is a skilled business coach and talented facilitator and speaker. We started working with Jill early in our business growth and she helped us to identify, define and grow our products and services.

Jill’s guidance helped identify our point of difference early on so we could maximize our early growth creating a sustainable business model.

I recommend Jill to other entrepreneurs who want to build sustainability and relevance for their businesses."

Thought Leader and Founder of Talk Boutique

Multiple Time Best-Selling Book on Amazon

It's Go Time

Build the Business & Life You Really Want

Turn your goals for a business that affords you lifestyle freedom into reality with 'It's Go Time'. Drawing from decades of guiding entrepreneurs and cutting-edge neuroscience, this book is your guide to creating a purpose-driven business without working yourself into the ground. Grab your pen and a journal, because It's Go Time is a roll your sleeves up kind of read! Read It's Go Time to discover your purpose, reprogram success barriers, and build a business that pays you while you sleep.

Patricia Bottero Saint-Jean, MBA on Amazon says...

5.0 out of 5 stars You'll find the hidden key to your success here!

It's Go Time! takes you on an inward exploration of the subconscious mind and how it leads you to success or failure in attaining your goals as entrepreneurs... It's an entire system that you can use time and time again.


Sharing Insights and Sparking Innovation with Every Collaboration


Selected features in the press, plus...

...Voted #1 on Entrepreneur Magazine's Inspiring Education Entrepreneurs to Watch List!

Fast Company

7 Strategies for Freelancers Trying to Avoid Overworking

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#1 Inspiring Education Entrepreneur to Watch

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Authority Magazine

How I Reinvented Myself In The Second Chapter Of My Life

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Forbes Magazine

4 Ways To Overcome Imposter Syndrome

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Thrive Global

Neuroscience Of Goal-Setting To Turn Resolutions Into Realities

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Five Things You Can Do To Become More Resilient

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True2Brand™ is a trademark owned by Jill McAbe and BOOM U Corp.

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